Why do you want to build a website? What business purpose will it serve? What are your goals for your website? What do you want it to do?
Most small business web sites have one of the following primary purposes and may have one or more secondary purposes.
Advertise your product or service
A “brochure” website will basically give the following information:
- Who you are.
- What you do.
- Why visitors should be doing business with you.
- Where to find you.
- How to contact you.
This is essentially all a brochure website does, which may be perfectly good strategy for many small businesses. However, most successful websites are more than just brochure sites; they invite the prospect to to explore the website, learn more, and contact you.
A good strategy is to link your brochure website and you business Facebook page together, using your Facebook page to connect with your customers in a casual and friendly format.
Sell you product or services online
You may want to set up an e-commerce website whereby visitors can purchase products and services directly from you over the internet. E-commerce sites can greatly benefit from having a Web Marketing plan in place.
Generate leads or qualify prospects
Instead of selling your product online, this type of website creates qualified leads through the use of information pages and landing pages that prompt visitors to contact you.
Provide customer service and support
Your website can support your customers by having FAQs (Frequently Asked Questions), technical information, troubleshooting guides, downloadable manuals, etc. You might also have an online RMA (Return Merchandise Authorization) system.
Create an information resource to establish trust and credibility
These websites contain or link to articles, blogs, videos, or other information resources that visitors can use to educate themselves on subjects related your product or services. This establishes trust and credibility with your customers.
Create ad revenue
Some websites or blogs are designed to sell advertising such as Google AdSense. However, unless you have a very popular website, advertising usually only generates supplemental revenue at best.
Earn affiliate commissions
Your web site can have links that direct visitors to other sites that sell products and services, thereby earning you commissions for sales and leads your site generates for other companies